Posts Tagged ‘branding’

Elite Body Concepts logo design + development

There were some minor trials with the ‘t’ for this logo so I ended up redoing it with an unmistakable ‘t’.

Here’s the final version:

EBC-logo-different-t

And the heavily debated version (across 3 posts):

EBC-logo-revise

Now… Read on for an insight into development. Beware: lengthy post.

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12

12 2009

Tiger type 2

I wasn’t completely satisfied with the last logo I designed for the Goodnight Tiger girls so I thought I’d try another approach. This one’s more elegant. The girls dress well for gigs and present themselves reasonably* professionally – I feel it’s also a bit more mysterious, which suits a lot of the songs.

Their music is very pretty, and while they’re fun and jokey I wanted to explore this avenue.

20091024GoodnightTiger2

I’m still going to play around with the tail of the capital G, but it’s almost finished.

*When they don’t catch a glimpse of Bobbi or Sally getting their wild groove on and need to recompose themselves.

24

10 2009

Rebranding in progress

I was hoping to get some business cards finalised today but am still working on designs.

Here’s a zoomed out screenshot of my illustrator logo design file… The rectangle at the top is the ‘canvas’, and I started messing around with shapes below and just keep duplicating and modifying things until I hit the edge of the document, at which point I’ll circle around to wherever there’s space. Systematic, I know!

logospam

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14

09 2009